Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage.

ResellerRatings

ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads, boost conversions, and foster customer loyalty by harnessing the power of user-generated content.

By utilizing ResellerRatings, businesses can increase visibility and acquire customers through a vast syndication network, improve conversion rates and reduce abandonment with authentic customer reviews, enhance customer loyalty by engaging with reviewers and addressing concerns, and gain valuable insights driven by a powerful marketing cloud hub

Features of ResellerRatings Include:

• Google Partnership: As an official Google Seller and Product Shopping Partner, ResellerRatings helps businesses showcase ratings and reviews in Google Shopping ads and organic search results.
• Insights Hub: The centralized hub, powered by machine learning and AI, provides businesses with actionable insights from survey collections, impact analysis, and topic identification.
• Multi-Tier Accounts: Businesses can connect all their e-commerce or local stores for a comprehensive view without the need for separate Enterprise accounts.
• Product Reviews: Collect and display authentic product reviews to build trust and drive conversions.
• Seller Ratings: Showcase seller ratings in Google Adwords campaigns to increase click-through rates and reduce acquisition costs.
• Social Q&A: Enable customers to ask and answer questions about products, fostering a sense of community and providing valuable insights.
• Visual Marketing: Incorporate customer photos and videos to enhance the shopping experience and boost engagement.

Working with ResellerRatings has transformed the way we connect with our customers. As a pioneer in the ratings and reviews space, their solution helps us engage with our customers and provides the social proof consumers rely on to make more confident purchasing decisions.

Mitesh Patel, VP of Marketing, NewEgg

ResellerRatings not only provides a platform for businesses to manage their online reputation but also aggregates the collected reviews on their consumer-facing site. Powered by over 13 million authentic reviews from real shoppers, ResellerRatings allows consumers to discover and compare the best places to buy online.

This comprehensive collection of user-generated content helps potential customers make informed purchasing decisions by providing valuable insights into others’ experiences. The consumer site features head-to-head comparisons of thousands of brands and online stores, enabling shoppers to contrast their options and find the most suitable retailer easily.

To start leveraging the power of ResellerRatings, sign up for an account and choose the plan that best suits your business needs. The platform seamlessly integrates with your existing systems, allowing you to consolidate user-generated content (UGC) and gain a holistic view of your online reputation.

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Originally Published on Martech Zone: ResellerRatings: Review and Reputation Management for Online Merchants