Marketing is often presented as the science of growth. It’s for businesses that want to make more sales, expand their operations, supercharge their revenues. But what about for businesses that aren’t yet ready to grow, grow, grow? For all the talk about growth in the UK manufacturing sector – and it’s great that there’s finally a positive economic outlook that all businesses stand to benefit from – many SME manufacturers are still reeling from the body blows of the last few years.
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