In a complex hotel distribution world, STAAH made things simple. The results are evident in boosted revenue and staff efficiency.

Five decades of service

Sunshine Hotels and Resorts is a Pattaya-based hospitality group with more than 50 years of experience in hotel management. Their properties are located in prime locations around Pattaya [Thailand], a tourist mecca. From beachy resorts to convenient central city locations and party hot spots, Sunshine Hotels & Resorts offers something for everyone.

Their properties offer a wide variety of rooms, starting from regular-size rooms to two-bedroom family suites, pool and sea view rooms to apartments with fully stacked kitchen. As a result, their target audience is wide, cutting across demographics and geographical locations.

Looking for reliability

Before STAAH, Sunshine Hotels & Resorts had tried two other channel managers in the market. With their vast and varied needs across room types and target audiences, an efficient distribution system was critical. However, both previous platforms disappointed the hospitality group with their technology. Delayed and failed updates to rates and availability was a common occurrence resulting in overbookings. The group often accepted lower rates during high demand periods to cope with the errors.

To top up the lack of performance, support from both platforms was disappointingly slow.

STAAH unlocked performance and efficiency

STAAH promised to update all our room rates, availability, and close and open sales immediately across multiple channels for multiple properties in real-time through their easy-to-use platform. Unlike their predecessors, STAAH has lived up to this promise. Errors and delayed updates are a thing of the past for Sunshine Hotels & Resorts since they moved to the STAAH channel manager.

Since set-up, which took only a few days, it has been smooth sailing with STAAH. For Sunshine Hotels & Resorts it was a matter of mapping rates and inventory for connected channels via STAAH and configuring new ones to leverage STAAH’s combination of local and global OTAs. In addition, the connection to their PMS was smooth. This critical connection makes updates even more seamless.

The user-friendly STAAH dashboard makes it easy for staff to open or close rooms and make updates with confidence from a central dashboard. Pricing decisions are guided by STAAH’s easily-accessible insights drawn from the multiple connected online channels. Access to insights has encouraged revenue managers in the group to experiment with confidence, further fuelling the group’s revenue growth.

In addition to the STAAH channel manager, Sunshine Hotels & Resorts is also connected to STAAH ReviewMinder that synthesizes online guest reviews from multiple platforms. Staff can easily view and respond to online reviews from STAAH’s dashboard so no opportunity is missed to capitalise on what guests have to say about their properties.

A boost in RevPAR

Since moving to the STAAH platform, Sunshine Hotels & Resorts has seen an improvement in RevPAR by 50-65%. This is most evident in periods of high demand, where based on STAAH’s insights and inventory control features, it is able to optimise every room.

In addition to performance, STAAH has lived up to its promise of excellent customer service and technical support. The STAAH team are always available for quick resolution of issues. They also proactively reach out to ensure Sunshine Hotels & Resorts are leveraging all capabilities of the platform to extract maximum value.

Four years after implementing the STAAH channel manager and ReviewMinder, the Sunshine Hotels & Resorts team couldn’t be happier.

Find out more about Sunshine Hotels & Resorts at www.pattaya-hotels.com